Memorable brands are built with strategy and intention, but to truly stand out you need clarity.
McDonald’s, Nike, Starbucks all have one thing in common. You see the logo, you hear the name, you know the company and what they are known for.
Whether you support the company or not, certain brands are recognizable simply from their iconic logos. You may find yourself singing their catchy jingle or referencing their tagline. You know their colors. You know their audience. Why? Because there’s a team of people that are intentional about their branding.
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The Sympli Suite Process
We’re not here to judge. We’re here to inform and educate so you can be equipped.
Brand Discovery
Research
Primary and secondary information gathering and stakeholder interviews.
Target & Competitive Analysis
In-depth look at the intended target audience to determine how they best connect to your brand and brands that could be considered “competitive” in your space.
Brand Audit
A deep dive into existing marketing and branding materials to discover the foundation/starting point of the work.
Brand Development
Tone & Voice
Establish a brand personality that connects with your audience by pinpointing the words, style, and emotions that resonate best.
Messaging
Develop messaging that communicates brand attributes and key points for use in marketing materials. Messaging is crafted by establishing a consistent tone and emotion that the company wishes to communicate.
Visuals
Design a visually cohesive and appealing look and feel by designing or enhancing your logo suite, patterns, fonts, and icons.
Deliverables
We build brands that aren’t full of copy and paste visuals. We take pride in creating an experience that delivers bespoke results. In addition to warm customer service, you’ll walk away with a complete branding package:
Strategy
Visual Branding
Messaging
Communication
Templates
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